Lead Zen
Pricing for Independent Used‑Car Dealers
Simple pricing that pays for itself.
Lead Zen is a CRM and dealer website bundle built specifically for independent used‑car dealers and small used‑car lots. One price for the CRM, one for the dealer website, and a discounted bundle when you run both together.
- Lead Zen CRM – $400 / month
- Lead Zen Dealer Website – $200 / month
- Bundle both – $500 / month (most popular)
- Month‑to‑month, 60‑day paid trial – no long‑term contracts
No long‑term contracts. 60‑day paid trial. If this CRM and dealer website for independent used‑car dealers doesn't help you sell more cars, you walk away.
Follow‑Up Autopilot included in CRM & Bundle
- 1 dealExtra units neededMost dealers break even with 1 extra sale per month
- LikelyWhere that deal comes fromSaved web lead · better follow‑up · faster response time
- No add‑on feesIncluded in the priceCRM, Follow‑Up Autopilot, desk log & website leads
Choose the plan that fits your lot
Whether you're ready for a full CRM and dealer website bundle or just need one piece, Lead Zen has simple pricing for independent used‑car dealers.
Lead Zen CRM
$400 / month
- CRM for independent used‑car dealers
- AI‑powered Follow‑Up Autopilot engine
- Salesperson & manager dashboards
- Daily "who to call next" list
- Desk log and basic reporting
Ideal if you already have a website but need a CRM your team will actually use every day.
Lead Zen Dealer Website
$200 / month
- Modern used‑car dealer website
- Mobile‑first design for phones and tablets
- Inventory + photo management tools
- Lead forms wired to your follow‑up process
Ideal if your current site looks dated or is hard to update, and you want a cleaner online presence for your independent used‑car lot.
Bundle – Most Popular
$500 / month
Best value- Lead Zen CRM + Lead Zen Dealer Website
- One system from web lead to sold unit
- AI‑powered daily follow‑up queue
- Priority onboarding and support
Best for independent used‑car dealers who want everything in one place – website, leads, follow‑up, and desk log – under a single login and a single monthly bill.
Not sure which plan fits your store?
Here's how independent used‑car dealers typically choose.
Start with CRM only
If your biggest problem is keeping track of leads and follow‑ups, start with the Lead Zen CRM. You can always add the Lead Zen Dealer Website later once the team is comfortable in the system.
Start with the website
If your website is badly outdated but your follow‑up process is mostly working, start by upgrading your used‑car dealer website. When you're ready to tighten up follow‑up, add the CRM.
Go straight to the bundle
If you're tired of juggling a clunky CRM and a separate website vendor, the bundle gives you one system from website visit to sold unit – and one person to call when you need help.
Follow‑Up Autopilot is included – no extra add‑on fees
Many CRMs charge extra for automation, texting, or "AI" features. Lead Zen bakes Follow‑Up Autopilot into the CRM and bundle plans, so you get the thing that actually helps you sell more cars – not just another screen.
- Included in CRM & Bundle: No separate "AI package" or automation add‑on. When you pay for Lead Zen CRM, you get Follow‑Up Autopilot.
- Automatic follow‑up plans: Every new lead gets calls, texts, and reminders scheduled automatically, so your team doesn't miss easy deals.
- Daily "Work These Next" list: Each salesperson starts the day with a prioritized queue – no guessing, no digging through notes or spreadsheets.
- Clear ROI for owners: See how many leads came in, who's being worked, and how many appointments are set – in a couple of clicks.
Result: if Lead Zen helps you close just one extra unit per month from better follow‑up, it more than pays for itself – and you don't have to worry about surprise add‑on charges.
- New website lead – AltimaHot lead
Auto‑text sent · Call in 15 minutes - Facebook – Tahoe inquiryNext up
Due for 2nd follow‑up text today - Saturday walk‑in upsNeeds attention
3 calls due · 2 texts queued
Pricing FAQs for independent dealers
A few common questions small used‑car dealers ask before signing up.
Is there a long‑term contract?
No. Lead Zen is month‑to‑month. We ask new independent used‑car dealers to commit to a 60‑day paid trial so you have enough time to see it in action, but you're not locked into a yearly contract.
What happens if it doesn't work for us?
If, during the first 30 days, you feel Lead Zen isn't helping, we'll cancel your account and help you export any data you've added. The goal is to be a real asset to your used‑car dealership, not another bill you resent paying.
Are there setup or hidden fees?
For most independent used‑car dealers, setup is included in the monthly price. If you have special requirements, we'll talk through them up front so there are no surprises.
Can I start with one plan and switch later?
Yes. You can start with just the CRM or just the dealer website and move to the bundle later. Pricing adjusts from your next billing cycle; you're not locked into a specific plan forever.
Want to talk through what fits your store?
If you're a small independent used‑car dealer and you're not sure whether to start with the CRM, the dealer website, or the full bundle, reach out and we'll walk through your situation in plain language and real numbers.